Getting the right product to the right people: Base of the pyramid consumers

Stoves, water purifiers, off-grid power, nutritious foods – so many innovative products and services are being developed for Base of Pyramid markets. But companies developing these products have to be innovative and creative in the face of several challenges: low purchasing power, traditional consumer preferences and logistical problems, such as inadequate infrastructure that hamper market . . . → Read More: Getting the right product to the right people: Base of the pyramid consumers