Getting the right product to the right people: Base of the pyramid consumers

Stoves, water purifiers, off-grid power, nutritious foods – so many innovative products and services are being developed for Base of Pyramid markets. But companies developing these products have to be innovative and creative in the face of several challenges: low purchasing power, traditional consumer preferences and logistical problems, such as inadequate infrastructure that hamper market growth.

So what are companies doing? How are they innovating? Business Innovation Facility and Business Fights Poverty are hosting a panel discussion in the evening on 19th June 2013 in London. This discussion event will bring news and analysis from the ground. The speakers will be

  • Nisha Dutt, Country Manager, India, Business Innovation Facility and VP, Intellecap Consulting
  • Soji Apampa, Country Manager, Nigeria, Business Innovation Facility, Founder and Director of the Convention on Business Integrity in Nigeria

and the session will be chaired by Simon Maxwell, Senior Research Associate, Overseas Development Institute. To attend, visit Business Fights Poverty for further information.

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